Remember when cannabis had a not-so-healthy image? (Think red eyes and munchies.) Well, those days are fading fast, as the potent plant’s healing powers have started to attract some serious interest from wellness brands in all categories—food, beverage, beauty, and beyond.
You could say that this 2017 wellness trend is lit—and it’s clear why: Although much more research still needs to be done on the health effects of marijuana use, several studies have indicated that extracts from the plant, in particular cannabidiol or CBD, could be a legit remedy for mood disorders, inflammation, chronic pain, and more modern ills. (Here’s a primer on how its compounds help people heal by working with the body’s endocannabinoid system.)
And the excitement around the herb’s health benefits isn’t just buzz either, says Jeffrey Egler, MD, of Parsley Health in Los Angeles. “It’s good science. The numerous benefits have been demonstrated and well-documented for years, if not decades. There’s still the legitimate debate about safety in some circumstances, particularly smoking it. But there are much cleaner products than others, as well as cleaner ways of dosing cannabis.”
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